PeopleThe people riding the ferry was a mixture of:
- Tourists visiting Stockholm and travelling between tourist attractions. They are generally considering the ferry ride as a pleasent tourist experience in itself.
- People living in or near Stockholm on a leisure ride. They are similar to the previous group but have more background knowledge and experience of Stockholm than the average tourist.
- Locals travelling to work or from work. The ferry is an effective part of the local transport system between Slussen and Djurgården, and people live or work at Djurgården too.
SL Public Transport SystemMost of the public communication in Stockholm is operated by SL and part of an integrated system. There is a common website, the ticket system is coordinated and there is a common search-box-oriented real-time travel planner. The planner is available on both web and in apps, and provides customized information for travelling between any locations in Stockholm.
SL does also sell tickets in their app, removing the need for a card or printed ticket.
The BoatsThe boat operator is a subcontractor to SL with a fleet of several boats of different age. All boats have restrooms and may carry wheelchairs, bikes and luggage. The new boats offer better wheelchair accessability and restroom access though.
The boat landings are generally manned by a combined ticket and information office. Probably an extra service to help tourists.
Personal DevicesPersonal devices are still a moving target. How many carried a smartphone with apps five years ago?
Just the early adopters. Will apps be mainstream in five years or will the phone have an AI that makes apps redundant? The early adopters are already running SIRI, an AI that isn't that good, but maybe at the same level as apps was five years ago.
Smart phones and apps are frequently used by people at the boat and while waiting for the boat.